Ninja Turtles Take Flight Across Brazil with GOL's Themed Aircraft (photo)
The magic of cinema meets the real world as Paramount
Pictures Brazil and GOL Linhas Aéreas join forces to bring the big screen
excitement to Brazilian skies. As part of an innovative promotional campaign
for "Teenage Mutant Ninja Turtles: Mutant Chaos," a themed aircraft
featuring the iconic characters from the film has been soaring over the
country's airports since Monday, August 21st.
The aircraft (photo above), a Boeing 737-800 registered as
Papa Romeo – Golf Uniform X-ray (PR-GUX), has been meticulously adorned both
inside and out with images of the beloved Ninja Turtles: Raphael, Leonardo,
Donatello, and Michelangelo. The overhead compartments have received a special
touch, incorporating visual elements from the movie and the characters. To
enhance passengers' experience, some lucky travelers will have the opportunity
to enjoy an exceptional flight, with personalized onboard messages dubbed by
the Turtles themselves. This dedicated thematic airplane for "Teenage Mutant
Ninja Turtles" will remain in operation until February.
The partnership between GOL and Paramount Pictures Brazil
goes beyond aircraft decoration. The airline's digital platforms have also
received the mutant heroes' touch, with a website takeover on GOL's site and
special appearances during MadruGOL, the weekly ticket promotion. Additionally,
the action is amplified through media panels at 11 Brazilian airports.
Beatriz Cabral, Chief Marketing Officer of GOL, shares about
the innovative partnership: "Being First for All People and supporting
culture is our purpose. Therefore, it is very meaningful for us at GOL that our
aircraft have been establishing themselves as a showcase for major events. In
this partnership, Paramount adorned one of our Boeing 737-800s to promote the
release of the film 'Teenage Mutant Ninja Turtles: Mutant Chaos.' The
production and application of the artwork inside and outside the aircraft were
carried out by our GOL Aerotech engineering team, the largest aircraft
maintenance center in Latin America, located in Confins (MG). The entire
adhesion process took 9 days to complete, involving the work of 34
professionals, including employees from the painting, visual communication
workshop, and engineering areas."
Luciana Falcão, Marketing Director of Paramount Pictures
Brazil, shares the vision behind this exciting collaboration: "‘Teenage
Mutant Ninja Turtles’ are characters that were part of the childhood of many
Brazilians and are cherished by many fans. We sought to bring them closer to
the daily life of Brazilians through various actions. In the partnership with
GOL, we saw the opportunity to bring these characters beyond the movie
theaters, creating a unique experience for those on these flights. We hope to
create a special connection between the passenger and the characters beyond the
screens."
The highly anticipated adventure, "Teenage Mutant Ninja
Turtles: Mutant Chaos," will hit Brazilian cinemas on August 31st,
bringing to life the voices of Léo Santana and Any Gabrielly in the national
dubbing. The plot follows the Teenage Mutant Ninja Turtles as they emerge from
anonymity, aiming to become beloved heroes among New Yorkers, while facing
challenges that test their identity and friendship. With the help of their
friend April O’Neil, they find themselves at the center of a battle against a
mysterious crime syndicate and a horde of mutants turned against them.
The partnership between GOL Linhas Aéreas and Paramount
Pictures Brazil has resulted in an unprecedented experience that transcends the
movie screens, offering passengers an exciting journey into the world of the
Teenage Mutant Ninja Turtles. As the adorned aircraft soars through Brazil's
skies, fans have the chance to connect with their favorite heroes in a unique
and unforgettable way. The combination of cinematic magic and aviation
excitement promises to leave a lasting mark in the memory of all who have the
privilege of flying with the Teenage Mutant Ninja Turtles.
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